A bit more about us

Nini Veras, a professional in the music industry, hails from Río Piedras, Puerto Rico. With a heritage that blends Dominican and Cuban roots, she has crafted a career that reflects her diverse background. Miami, Florida, served as the backdrop for her education and now is the city that she calls home.

Veras began her career at Polygram Latino, collaborating with artists such as Emmanuel and Xuxa, which set the stage for her future endeavors. Her journey took her to Spanish Broadcasting Systems, where she deepened her expertise in radio and programming under the guidance of Raúl Alarcón. A subsequent role at Warner Music Latina saw her developing marketing strategies for artists like Alejandro Sanz and Luis Miguel, showcasing her ability to navigate the complex landscape of music promotion.

An independent stint with Telemundo’s special events department further highlighted her versatility, as she took on the production of major events like Latin Billboard and Premios Tu Mundo.

In 2015, Veras launched NV Marketing and Public Relations, marking a significant milestone in her career. The firm has since become a key player in the industry, partnering with La Industria INC and Nicky Jam, as well as record labels such as AP Global Music and GLAD Empire, closely working with artists like Manuel Turizo, Valentino, Chocquibtown, Venesti, and Anuel AA.

Veras also manages public relations for stars such as Olga Tañón, De La Ghetto, El Alfa, Guaynaa, and more, demonstrating her prowess in building and maintaining artist profiles. Her work is characterized by a keen understanding of the music industry and a commitment to fostering cultural connections through music.

Nini Veras’ career is a testament to her innovative approach and her role as a pivotal figure in music marketing and public relations. Her contributions have not only propelled artists to new heights but have also bridged cultural divides, making her a respected name in the music industry.